Embarking on their first co-working space, OYO came up with new a brand vertical named Powerstation by OYO, make every moment work. Already with a loyal customer following, the brief was for a professional yet quirky identity with an emphasis on encouraging the co working culture in NCR.
To achieve this goal, I created a graphical interior design concept that not only welcomed new professionals but also embraced the fun and social culture at the workplace. Powerstation by OYO has a clean, calm identity with an emphasis on being fun, colorful, yet classy at the same time. The co working is a space where professional can work, relax, and explore as well.
Deliverables
Interior graphics/decals
Interior design assistance
Signage
Print & POS
Merchandise
Interior design assistance
Signage
Print & POS
Merchandise
Cafe branding
Project management
Project management
Access cards
Emailer Communications
Online campaigns
Social Media engagement
Wall graphics/decals
Cafe branding
Meeting rooms decals: Names of the meeting rooms were on the concept of space, hence decals were designed accordingly
Signages
Merchandise
Sales brochure
Emailer and communication
Social campaigns and product campaign